REVENUE MANAGEMENT

Pricing and capacity decisions are made on stale demand signals, so yield leaks in both directions: under-priced peaks and over-committed troughs. The lever moves too slowly to protect the margin.

Actors

  • Revenue Manager
  • Commercial Director
  • Finance Controller

Systems / Vendors

  • Pricing / RMS
  • Booking / schedule
  • BI / data lake

Business Question

"Why are we still pricing off last week's demand while this week's has already moved?"

What SPoG Does

  • Aligns pricing and capacity to live demand.
  • Protects yield across peaks and troughs.
  • Surfaces the revenue lever before the window closes.

Outcome Metrics

+8%

Yield protected

1

Live demand-to-price view

<12 wks

To first outcomes