Market Sentiment Monitoring

MARKET SENTIMENT MONITORING

Narrative shifts show up in the share price before they show up in a report to management. News, social and forum sentiment is scanned ad hoc, so the company reacts to yesterday's story.

Actors

  • VP Investor Relations
  • CEO
  • CFO

Systems / Vendors

  • News / social feeds
  • Investor forums
  • Domo

Business Question

"What changed in our narrative this week, and did we find out before the market did?"

What SPoG Does

  • Tracks news, social and forum sentiment toward the company and peers in near real time.
  • Surfaces narrative shifts before they harden into the market's story.
  • Lets management address concerns early, on their own terms.

Outcome Metrics

Near real time

Narrative tracking

Days

Earlier warning

Company + peers

Covered together

Contact us to learn more →