CUSTOMER ROI TRACKER

The return customers get from their engagements is calculated rarely and defensively — usually when a renewal is at risk. Value delivered goes unmeasured and therefore unclaimed.

Actors

  • Account Director
  • Customer Success Manager
  • Commercial Manager

Systems / Vendors

  • Salesforce
  • SAP
  • Domo

Business Question

"Our renewal pitch is 'trust us, it's been worth it' — where are the numbers that prove it?"

What SPoG Does

  • Measures return on investment per customer engagement and service, continuously.
  • Connects delivery data, outcomes and costs into a defensible value story.
  • Equips renewal and expansion conversations with live ROI evidence.

Outcome Metrics

+20%

Renewal win rate

−90%

ROI analysis effort

4–6 wks

To first ROI view